BFCM 2026 Conversion GAP Calculator

What is your storefront
actually costing you?

Move the sliders to match your store. We'll print the real number, the one your checkout is quietly eating every month you run it.

Your store, right now
Current monthly revenue$50,000
$5K$500K
Current conversion rate1.8%
0.5%4%
The rate your storefront converts visitors into buyers at today.
Funnel checkout target5.0%
4% floor6% ceiling
This is the range funnel-based checkouts convert at industry-wide, vs. the 1-2% most storefronts sit at. Drag it to be conservative or aggressive with your own estimate.
GAP FOUND
CONVERSION GAP RECEIPT
CHECKOUT CHAMP · BFCM READINESS ·
Current monthly revenue$50,000
at storefront CR of1.8%
Potential monthly revenue$138,889
at funnel CR of5.0%
YOU'RE LOSING THIS EVERY MONTH
$87,040
that's $1,044,480 a year, gone before BFCM even starts
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